Evolving Facebook Business Illustration System
I was the lead illustrator creating environment and character diversity for Facebook Business. I built a system that created inclusiveness for Facebook's global audience. The system is used in marketing efforts for small business owners on Facebook Business in the PAC, AMEA, and Europe markets. The results created more users clicking on calls to action in email marketing to help small business owners take the desired action to help them be successful on the platform.
Facebook Small Business Growth Illustrations
I built on the idea of growth for small businesses by creating a system of illustrations that focused on the narrative of growing your small business.
Building an Icon and Spot Illustration Library
I built over one hundred spot illustrations that could be used by the Facebook Business marketing design team to create ads and web pages quickly.
Facebook Business Hero Illustrations
I enjoyed creating hero illustrations for campaigns across the org while working on the Creative X team and Facebook Business team. Below are some of my favorites.